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Project 3- Wine Bottle Redesign
Rodney Strong
The purpose of this project was to develop our understand of the design process for packaging by picking a winery and redefining their wine bottle design while honoring their image. I chose to direct the Rodney Strong Winery's wines to a younger (25- 35) age group, while highlighting the respect they have for the beauty and character of their vineyards in their efforts to redefine what wine can be.
-- The Process --
Moodboard
Moodboard
![Artboard 1.png](https://static.wixstatic.com/media/351468_32c4a5e4e60d4762a4a47ff6a1c21901~mv2_d_3300_2550_s_4_2.png/v1/crop/x_8,y_0,w_2868,h_2550/fill/w_388,h_352,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Artboard%201.png)
![](https://static.wixstatic.com/media/351468_877271e1a9334ce5a94ec1a13b428d9a~mv2.jpg/v1/fill/w_102,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_877271e1a9334ce5a94ec1a13b428d9a~mv2.jpg)
![](https://static.wixstatic.com/media/351468_daa4b1afda9145d288d0d0e0cec178f5~mv2.jpg/v1/fill/w_80,h_180,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_daa4b1afda9145d288d0d0e0cec178f5~mv2.jpg)
![](https://static.wixstatic.com/media/351468_cc373688c58e4fca94be73a7257cb8e3~mv2.jpg/v1/fill/w_102,h_236,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_cc373688c58e4fca94be73a7257cb8e3~mv2.jpg)
![](https://static.wixstatic.com/media/351468_877271e1a9334ce5a94ec1a13b428d9a~mv2.jpg/v1/fill/w_102,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_877271e1a9334ce5a94ec1a13b428d9a~mv2.jpg)
1/4
Thumbnails /Marker Comps
![](https://static.wixstatic.com/media/351468_6c80959d65a74f81b8ba246db0ce0bde~mv2_d_2550_3500_s_4_2.png/v1/fill/w_49,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_6c80959d65a74f81b8ba246db0ce0bde~mv2_d_2550_3500_s_4_2.png)
![](https://static.wixstatic.com/media/351468_53c84987c3164cf8b313e7ad645989be~mv2_d_2550_3500_s_4_2.png/v1/fill/w_49,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_53c84987c3164cf8b313e7ad645989be~mv2_d_2550_3500_s_4_2.png)
![](https://static.wixstatic.com/media/351468_aaf2391fd2ec4b92b577fad8810da838~mv2_d_2550_3500_s_4_2.png/v1/fill/w_49,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_aaf2391fd2ec4b92b577fad8810da838~mv2_d_2550_3500_s_4_2.png)
![](https://static.wixstatic.com/media/351468_6c80959d65a74f81b8ba246db0ce0bde~mv2_d_2550_3500_s_4_2.png/v1/fill/w_49,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/351468_6c80959d65a74f81b8ba246db0ce0bde~mv2_d_2550_3500_s_4_2.png)
1/5
Final
![Wine Bottle final .png](https://static.wixstatic.com/media/351468_3c5404c872274c29ac2fe86a4f2351cd~mv2_d_3500_2466_s_4_2.png/v1/fill/w_90,h_63,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Wine%20Bottle%20final%20.png)
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