The purpose of this project was to develop our understand of the design process for packaging by picking a winery and redefining their wine bottle design while honoring their image. I chose to direct the Rodney Strong Winery's wines to a younger (25- 35)  age group, while highlighting the respect they have for the beauty and character of their vineyards in their efforts to redefine what wine can be.

Thumbnails /Marker Comps